ALEXANDRA LOPEZ Journalist National mat: 14,728 MEMBER OF THE FEDERAL NETWORK OF TRAINERS FOPEA AND GOOGLE NEWS INICIATIVE SESSION DIRECTOR FIRST PARLIAMENTARY NEWS AGENCY FOUNDED BY WOMEN JOURNALISTS TEA AND SPORTS TEACHER SELF-MANAGEMENT AND MEDIA MARKETING Specialist and trainer in entrepreneurial journalism and digital communication. Development of journalistic projects, self-management. Speaker Media Guru Sembramedia Winner of the Entrepreneurial Development Program of the Government of CABA*
The conference proposes a framework for reflection through a play on words closely related to mining activity. Explore, build, and produce, verbs that invite the action of communicating from the first moment that a mineral discovery promises to develop a mining enterprise. Likewise, with a practical approach, it shows the advantages of generating links and establishing healthy communication channels for community relations. The presentation invites the public to think about how much companies do to communicate and how much responsibility they have in this mission. The intention to do is not enough, you have to learn skills that allow you to generate communicational content with an impact that contributes to cleaning up the reputation of mining.