Resumen

The conference proposes a framework for reflection through a play on words closely related to mining activity. Explore, build, and produce, verbs that invite the action of communicating from the first moment that a mineral discovery promises to develop a mining enterprise. Likewise, with a practical approach, it shows the advantages of generating links and establishing healthy communication channels for community relations. The presentation invites the public to think about how much companies do to communicate and how much responsibility they have in this mission. The intention to do is not enough, you have to learn skills that allow you to generate communicational content with an impact that contributes to cleaning up the reputation of mining.